The platform

Built from scratch.
Owned end to end.

HBX is our own exchange — not a license, not a white label. Every layer below is ours to change, which is why a signal, a filter or a report you need takes days rather than someone else's release cycle.

HBX
4
Layers, all proprietary
2025
Built from zero
1
Stack for video and audio
0
Vendor roadmaps in the way
Under the hood

Bare metal, purpose-built.
Not a tenant on someone else's cloud.

Dedicated bare metal is what makes atomic QPS counting possible. Nobody shapes our traffic to protect their own server bill.

Infrastructure

Metal we control.
  • Data Packet — bare metal with global deployment options
  • Ashburn — current data center
  • Cloudflare — DNS and routing

Application

The exchange itself.
  • Go — built for throughput and latency
  • Python — reporting pipeline and backend UI
  • Node — front end

Data

Every request, kept and queryable.
  • S3 — raw traffic logs
  • ClickHouse — reporting database fed from those logs
  • Dragonfly — atomic QPS counts, cached
  • AWS EMR — on-demand clusters for exploratory reporting

Operations

Watched continuously.
  • Netdata — real-time host and infrastructure metrics
  • Prometheus — time-series collection and alerting
  • Resend — email reporting
Inside the platform

Every number you need,
on one screen.

Revenue, cost, margin, QPS and IVT together — not spread across four vendor reports that disagree with each other.

HBX · Dashboard
The HBX dashboard showing revenue, media cost, gross margin, bid requests, QPS and IVT for the last seven days
Outbound RPRM
$1.20
Revenue per million requests — work out yours
Avg QPS
64.5K
Counted atomically. No overages, no silent shaping
MediaGuard IVT
6.80%
Scanned across 100% of requests, never sampled
Gross margin
38.24%
Ours to show, because the reporting layer is ours

There’s more behind the nav. Raw logs, discrepancy tooling, enrichments, response filters — happy to walk you through it.

Partnerships

Where we don't build, we pick carefully.

IVT / SPO
Human
GeoIP
MaxMind
Identity
Intuizi
Why it matters

Owning the stack isn't a vanity project.

No vendor roadmap
Nothing sits between what you ask for and what we can ship
Fixes ship in days
Not in someone else's quarterly release cycle
Custom development
Signals, filters and reports built to your specification
No silent throttling
Nobody shapes our traffic to protect their own server bill
See it working

Build a targeting list in Forage.

Filter live audio inventory across podcasts, radio, text-to-speech and in-game, then export the list or send it to us as a deal request.

Open Forage Talk to the team